Expert Witness Network Blog

Expert Witness related news, tips, and community discussions

Entries Tagged as 'Marketing'

How to Speak Simple in a Courtroom

May 5th, 2016 · No Comments · Expert Witness Resources, Experts, Marketing

In complicated court cases, lawyers utilize expert witnesses to prove a point. Like many of the technical professionals that I work with, expert witnesses have a complex technical background and often have trouble explaining their work to others in expert testimony. Being an expert takes many years of education and experience to reach a point […]

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Why Your CV Needs A Second Look

March 31st, 2016 · No Comments · Expert Witness, Expert Witness Resources, Marketing

When was the last time you reviewed your CV or resume? Well, as an expert, if you haven’t updated your information in the last six months, you should think about taking a second look.   It’s no surprise that an expert witness CV receives intense scrutiny. Far more than the average hire. In a 2015 […]

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Law Newsletters to Follow

February 25th, 2016 · No Comments · Marketing

Even in the “Internet of Things” era, it is difficult to stay up to date with latest industry trends. If you are hearing about email newsletters, it’s usually in the context of a new marketing strategy or it’s something you see cluttering your inbox.   But are they useful?   As a marketing strategy, email […]

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Value of an EBook for Experts

February 4th, 2016 · No Comments · Marketing

All over the marketing blogs and SEO tips articles, you see marketers talking about the benefits of showcasing your expertise through a well-researched white paper. As an expert, your time and research deserves the authority of a whitepaper status. After all, white papers can be referenced in an academic way that many other marketing mediums […]

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How to Stay in the Loop Online

December 10th, 2015 · No Comments · Expert Witness Resources, Marketing

It is impossible to manually stay updated on news, industry updates, and litigation cases. Even as this content is constantly streaming, as a professional you are expected to stay on top of industry trends.   How do you sift through them all?   Luckily, social media, Google, and other resources are catering to this need […]

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Standing Out When You Have an Internet Doppelganger

November 19th, 2015 · No Comments · Marketing

Differentiating your brand is an essential part of any marketing strategy. We have seen this happen before. Sometimes it is a family company with a father-son name that has been passed down with the keys to the business. In the worse case scenario, it is a person with the same name and the same specialty, […]

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Introduction to Google Webmaster Tools – Part 1

September 24th, 2015 · No Comments · Marketing

I am a fan of Google products. From the power of Google Analytics to using Google Calendar as an Editorial Calendar, you can start your practice on the right track just by using these free tools. If you are starting your website, there are a couple of these tools you need to set up to […]

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Introduction to Facebook for Expert Witnesses

September 17th, 2015 · No Comments · Expert Witness, Expert Witness Resources, Marketing

Before the dawn of social media, it was a common belief that if you did not have a website then you did not exist. The same is true today, but a level deeper. Now if you are not on social networks, then your business, even your website, will not been visited. In 2015, Facebook has […]

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An Expert Witness Guide Into Google Analytics

September 10th, 2015 · No Comments · Expert Witness Resources, Marketing

If you are starting the journey into defining your online brand, or trying to take a new direction by rebranding, a quick look at your Google Analytics can help you decide your strengths and weaknesses. As a free online tool, Google Analytics is extremely powerful and essential for taking a peak into how your website […]

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Introduction to Keyword Analysis for Expert Witnesses

September 3rd, 2015 · No Comments · Marketing

After you have taken the steps to determine your personal brand. Take a moment to write down some of the key terms and topics that will be associated with your brand and profession. These words will develop to become the keywords you will want to use building your online presence. What are Keywords? Keywords are […]

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